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GENERAL QUESTIONS
Although you are never limited to working with an agency, we do highly encourage and recommend it. If you do not live and breathe online marketing and artist development like we do, then there is no way that you can specialize in it and provide yourself with efficient and effective results. You would not try and build a house if you have never done it before would you? Online marketing and artist development is too important to try to do piecemeal. On top of that, it can get very expensive and time consuming if you don’t know what you’re doing. Focus on what you do best and let someone like us help you grow.
When it comes to music publicity, a strong digital music PR campaign is more important than ever before. For journalists and consumers, the web is usually the first port of call when investigating an artist, so your online profile needs to be developed and managed effectively.
When we embark on an online marketing campaign for our artists, we aim to ensure that they are:
- highly visible online
- presented in the right way
- building momentum
- controlling the flow of favorable content.
We pay particular attention to how we pick and negotiate the right premieres and exclusives to maximize coverage from key areas.
We work with an extremely wide range of music genres, from indie to folk and from world gospel to r&b. The majority of our clients fall into the soul, r&b, jazz, house/dance genre. Don’t worry we cover all genres!
From new developing artists to seasoned artists we offer marketing advice and promotional expertise that can help your brand grow. We cater for all aspects of marketing, strategy, events and technology needs. Our expertise in market research, innovation, social media, business models and marketing trends enables us to understand our client’s needs and their target audience, and to create experiences where brands can establish lasting relationships with their customers.
Each campaign is unique and customized to meet the exact needs of the client. Some clients will need a campaign that covers 6 markets, while others will only need to cover 3. The scope of your campaign will moreover be developed to meet your needs, as we offer a dynamic toolkit from which we cherry-pick the right elements for your campaign (radio plugging, marketing investments, showcase PR, etc.).
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