25 Years Experience

Our History

The Journey Began...

Thornell Jones, Jr. has been a leader in Entertainment Marketing for over 20 years learning the business from the ground floor first as an intern and then as a Financial Analyst for Capitol Records. He launched his career in Marketing with several labels beginning at Mercury, then Giant, Motown, A&M, MJJ Music and Hidden Beach where he generated nearly $60 Million in revenues launching the company along with developing the careers of Kindred the Family Soul, Mike Phillips, BeBe Winans, and Jill Scott. An innovative marketing mind, Jones has furthered the careers of a broad range of artists with household names including Darius Rucker, Tatyana Ali, and Diana Ross. A 18 year voting member of the Recording Academy, he holds 12 Grammy certificates for his marketing with Jill Scott, Ann Nesby, Calvin Richardson, Anthony David, India.Arie, Vikter Duplaix, and most recently, Angie Fisher. Recent client projects include Chance The Rapper (ESPY and Grammy performances), Siedah Garrett’s 30th Anniversary of “Man In The Mirror”, Two Beats;One Soul, and the roster of Isotopia Records including Miss Velvet and the Blue Wolf, Baby Raptors, and label founder Constance Hauman.

In addition to producing dozens of music videos, he was Executive Producer for The Original Jill Scott: A Documentary which aired on the CENTRIC Network. Currently developing a documentary on the multi-generational influence of George Clinton, Jones also helped to develop a new live music television series with NFocus Entertainment, Real Music Live. Jones has also developed Reality TV sizzle reels for Canada’s R&B Juno award winner Divine Brown, and R&B/funk duo Kandy Apple Redd.


For over the last 20 years I have contributed to a variety of major marketing & artist brand awareness projects. I specialize in analyzing and managing marketing and budget affairs for well established and industry-recognized entertainment companies and record labels.

My Experience



Bachelors Degree-Economics
Wesleyan University, 1984
Middletown, Connecticut

MBA Program-Entertainment
Management & Marketing
UCLA, Anderson Graduate School of Management, 1987
Los Angeles, CA



impressive revenue figures
Generated in excess of 50 million dollars in revenue for Hidden Beach Records label

major marketing campaigns
Implemented break-through marketing campaign of multi-platinum Grammy® award winning artists



13 Grammy Certificates
Marketing with Jill Scott, Ann Nesby, Calvin Richardson, Anthony David, India Arie, Vikter Duplaix, and Angie Fisher

RIAA Gold Certification
Awarded RIAA Gold Certification for Mint Condition CD release for 500,000 unit sales




Want to know more about my professional experiences? Over two decades of experience, so it may be easier to just view my curriculum vitae!